iTeddy is a cuddly toy with a media player in its tummy. It's on sale in the UK at Argos, and it might in Wal Mart in the USA in the near future. We've heard of at least two other similar products that are due to be launched soon.

iTeddy comes with a website and download store. You can buy content individually or pay a monthly fee. But here's our top tip - Why not come to Storynory - where you will find approaching 90 audio stories absolutely free ? And we are starting to add video stories too.

One day there might even be an iBertie.

P.S. Don't be put off by this rather awful video - iTeddy is actually a very good idea.